This is a dynamic system that allows your customers to build a specific custom product or group of products to suit there exact requirements, without taking extra staff time or complex ordering processes. It can also include product saving and price adjustments depending on the selected product options.
This has many applications from a football shirt with a customers name on, through to a custom built racing bike with several options from colour to component selection and the weight impact these have on the complete bike.
This system can be tailored to your exact requirements and application, recently we have been approached to use it within a hotel system, so the customer can include wine or chocolates in the room.
It is about building a dynamic shopping experience so that they customer can find the exact product or service they are looking for, because figures show if they can not find it online they will often not contact the shop to buy over the phone.
It is also a great way of up-selling products and providing in-house services, so if the customer selects all the items for the new bike online there may be an assembly charge or you may provide this as a service to make it easier for the customer and set your self apart from the competition.