Hotel web design and internet marketing
At CD we enjoy hotel web design and hotel internet marketing. We have created websites for some of the country’s leading luxury hotels.
CD combines a healthy business sense with design skills to make your website perform – making your phone ring and generate email enquiries or online bookings. This means creating a website that looks the part, reaches its target audience and triggers them to take action.
Hotel web design approach
Our aim is to create websites that reach their target audience, hold their attention and trigger them to take action.
To achieve this, we first need to find out more about you, the aim of your website, who it is aimed at, what message you would like to bring across and how this fits in with your current branding and tone of voice.
With the answers to these (and more!) questions we can start thinking about the structure, layout and look and feel of your website.
Hotel web design
Most website visitors decide within the first three seconds of viewing a website whether they will stay there or move on to another website.
One of the best ways to grab your visitors’ attention is by the proper use of design and images – your hotel website has to create instant desire.
Secondly, the visitor must be able to quickly find what he is looking for – whether it is your latest special offer, hotel directions or your lunch menu.
Finally, we need to build in elements throughout the site that will trigger them to take action – request your hotel brochure, pick up the phone or book a hotel room online.
But how does this visitor find your hotel website in the first place?
Hotel search engine optimisation and website promotion specialists
CD specialises in search engine optimisation for hotel websites so that your hotel website will rank well for its target key phrases.
To complement your website as a pull medium (it has to draw or pull visitors to it in order to succeed) we also provide a professional email newsletter service. Email has the advantage of being a push medium – it’s being pushed into your audience’s inbox and encourages them to visit your website.
Hotel website maintenance
Website visitors are rapidly become more and more discerning and have high expectations of your website. The most common way to let your hotel website down is by displaying copy or images that are out of date.
This is why all new hotel websites by CD now feature a flexible and easy to use Content Management System (CMS). It will enable you to amend copy and images and will even allow you to add or delete pages. No more out of date special offers and no more checking to see if your web designer has updated your hotel website yet.
And the best news – the CMS is suitable for those with (very) limited experience with using computers or the internet.