More and more companies are realising the benefits of advertising online and the impact that is having on business growth and increased revenue
At CD Web Design we tend to break SEO into 3 main categories:
One off Search Engine Optimisation
Organic SEO with a one off cost but the efficiency can decrease over time.
This is great for people with a limited budget, we evaluate you existing site and SEO then optimise it to boost your rankings, this can work for a short or long period depending on how competitive your market is. What is included:
- Full report on your website
- Competitor analysis
- Keyword research & recommendations
- Generate clean HTML code
- Content & meta tag optimization
- Image & hyperlink optimization
- XML & HTML site map creation, uploading and submission
- Google analytics set up (real time reporting for you to monitor visitor stats and website performance)
- Re-submission and verification process to Google for the revised website
Managed Search Engine Optimisation
Managed Organic SEO so we allocate a number of hours a week or month to get your site to the top of the rankings and keep it there.
We rebuild your website as below. Then undertake constant tweaking and changes to keep apace of regular search engine algorithm updates, your competitor’s actions, and changes made to your own website.
- Everything listed above, plus the following:
- Create correct Titles & Descriptions for EACH page, paying close attention to keyword inclusion & total characters
- Ensure sufficient Body text word count, minimum 300 Words, but preferably 450-500
- Include appropriate use of headings tags, H1/H2/H3 etc
- Correct use of navigational Link Text (Anchor Text)
- Proper choice and use of Domain Names, File and Folder Names
- Increase page relevancy using semantic text & phrase relationships
- Keyword Repetition, Proximity, Prominence
- Alt tag attributes in Images and Links
- Page Size and Code to Text Ratio
- Search Engine Friendly Navigation. No Session IDs
- Maximise total number of pages indexed by Google
- Encourage website freshness & frequency of updates
- Monitor number of outgoing Links
- Begin a back linking strategy. Undertake a natural link growth plan.
- Directory submissions, Article submission, Social bookmarking. eg Twitter, Facebook, Digg.
PPC – Pay Per Click Marketing
Ongoing paid marketing using Google, Yahoo or Social Media we can manage this or you can control this in house
Paid Search & return on investment go hand in hand. There is no other advertising channel that you can measure return on investment as accurately as you can on the search space. And there is no other channel where you can scale the return on investment so precisely. CD adopts best-practice PPC methods to ensure we get the most out of your Paid Search campaign.