Search engine optimisation (also known as SEO), is one of our favourite services. We absolutely love the challenge of getting our clients’ websites to the top of the search engines, and what makes it even better is that we’re so good at it! We get such a thrill from seeing our hard work pay off by seeing results at the top of Google for several keywords & phrases relevant to our unquie clients.
So, in a nutshell, what exactly is search engine opimisation (SEO)? It’s the science of getting your website to the top of the search results for various key words & phrases. For example, one of our clients, Say It Smartly, designs and sells posh invitations. After doing the relevant research, we identified that most people who look for that type of product type in “up market invitations” into Google. So, our search engine optimisation service has produced exactly that result… type “up market invitation” into Google, and you’ll see Say It Smartly in the number 1 spot.
Search engine optimisation is a large part of what makes us tick. The excitment of seeing new results every day is what gets us up in the morning. Ultimately, it’s not really about getting our clients’ websites to the top of the search engines. It’s about generating extra business for our clients. It’s about getting visitors to their websites in order to convert them into customers. And those visitors have to be the right type of visitors – it’s no good generating lots of traffic to a website if it’s the wrong target market and none of them turn into a customer.
We once read somewhere that web designers can’t do search engine optimisation very well. We’ve also heard people say it in reverse, in that search engine opimisation companies can’t do very good web design. Well, we have to strongly disagree with both of those statements. Perhaps it’s one of the things that makes Umbrella Tree so unique, but we can assure you that we’re thoroughly brilliant at both search engine optimisation and web design. In fact, we can do more than just offer our assurances… we can prove it, and would love to show you real life examples. Just give us a call or drop us an email so we can have a chat.
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