SEO Website Assessment

SEO website assessment | Website SEO evaluation | Website SEO analysis.

CD’s website assessment examines your site to see how well it is set up for good search engine optimization (SEO).

Website review & report highlights SEO search engine friendliness of your website. Your website assessment covers all the key areas of search engine optimization (SEO) that determine how your website is assessed and ranked by Google, Yahoo, MSN and all the major search engines.

CD’s SEO website assessment comprehensively analyses your website and highlights what’s good and what’s not so good about your website.

The reason why this process of website assessment is so important is that before you can begin the process of reviewing & improving your website to make it more search engine friendly, we need to know the reasons why the search engines may be bypassing your website completely.

Often, by analysing your website assessment, we can make immediate improvements that can have a dramatic effect on how your website is indexed by the search engines.

Take advice. It’s half the battle

What we have found in the years that we have been building and promoting websites, is that many website owners are completely baffled by the notion of search engine optimization and how it affects their websites rankings on Google and the other major engines.

To be honest, it isn’t really surprising. How many laymen know the recipe for Coca Cola? None is the answer, because the Coca Cola Corporation makes sure it’s a closely guarded secret to ensure the distinctive ‘cola’ taste isn’t replicated. Sure, other companies produce cola, but let’s face it, it isn’t the ‘real thing’ and nothing quite gets there in terms of taste.

What’s all this got to do with website assessment you might ask. Well, in many ways there are similarities. Google maintains it’s pre-eminence in the search engine marketplace because it has a unique ‘flavour’. A ‘recipe’ it concocts to ensure it doesn’t get replicated by its competitor engines.

This is googles’ totally unique ‘algorithm’. The formula it uses to filter all those millions of websites out there and return a search result which closely matches the users chosen search term.
And it does all this in less than half of one second. Impressive eh?

Now, this is where YOUR website comes in. If it hasn’t been built with this process in mind it will simply fail. Period.
Although Google algorithm is, just like the Coca Cola recipe, a closely guarded secret, it does display some general characteristics which seem to be consistent and permanent.

Our website assessment is designed to highlight the ingredients in the ‘recipe’ of your website, and as result identify which ingredients are good, bad, missing altogether or just badly cooked.

We won’t make criticisms just for the sake of it. But if your website isn’t properly prepared and presented then surely you’re better knowing about it, and being advised as to how to put things right?

  • How many pages of your website are currently indexed by the major Search Engines.
  • Use of Meta Tags [extremely important, especially Title Tags]
  • Content analysis. Have your website pages got the optimum amount of content? Too much or too little and you are harming your chances of being highly indexed. A good rule of thumd is that your website should have a minimum of 6 pages with approx 450-600 words per page.
  • Keyword/Keyphrase usage and density [absolutely critical. Your website should contain carefully targeted keywords and phrases, and these keywords and phrases need to be placed within your page content at strategically important places, and repeated a nominal amount of times].
  • What Page Rank does your website currently enjoy.
  • Link assessment; do any other websites give all important back-links to your website.
  • Identification of slow pages [Slow pages are ones that are likely to take too long to load when clicked. Slow pages can have numerous causes, the most common being excessive use of poorly constructed image galleries, Flash (animation), Java scripting and poor HTML and/or CSS.] Research has proven that slow loading pages are one of the main reasons why people leave a website (web browsers are notoriously impatient!).
  • Identification of old pages [Old pages are ones which haven't been updated or had new content added in several months. If a search engine determines your website has old pages, it will gradually begin to demote your ranking index].
  • Check for broken Links [both internal & external].