People expect businesses to engage using the same tools as they do to communicate
Both your clients and employees spend most of their Internet time on Google, Facebook, Twitter and YouTube. These are the sites that they will visit first, and therefore your brand must connect and engage in these spaces – as more than just a brand presence.
Social Media Optimisation (SMO) is a way of creating an awareness of your brand on a consumer level. Through interaction with consumers, and creating an intertextuality with other brands, personalities, and products in the Social Media arena, you can reap interest in your business and, effectively, generate more valuable leads.
An impressive SMO-aware company proves itself as an industry authority. It is an opportunity for your business to be seen as a true expert in your Industry, a wealth of knowledge generously shared with others. You will get a large follow up, in time, and guess who people will trust when they are ready to purchase, who they will recommend
It is important to realise that social media is a new wave of communication, comparable to the telephone and email. Millions of people use these sites every day, growing massively and are here to stay. They are now an integral part of modern mobile communication. Viral videos, discussion points, tags, and replies are all ways to get people interacting with and remembering your brand. Social media is extremely powerful; in many ways it is a distilled form of every kind of marketing.
There are a number of ways to gain visibility in the SMO marketplace. These include:
- RSS Feeds,
- Social News Buttons
- Social Bookmarking (widgets, cross-SMO links)
- Blogs & Forums
- Media upload websites (e.g. YouTube, Flickr)
- Podcasts
- Viral campaigns
Adopting just one of these processes will give your business a contemporary edge. CD Web uses all of these SMO methods to create a buzz around your brand, and inspire your audience to solicit you.
Do you want to learn more about Social media use in a business context? We work with Seesmic software quite a bit, and highly value Loic Lemeur’s opinion, the social media "guru" from Seesmic. Simply watching these videos will give you a better understanding on how to make the most of Social Media for your business.