Social Media is proving to be a fantastic investment for a range of company’s and provides fantastic return on investment, as it allows you to interact with customers in a relaxed and friendly way. It also allows your many tools to share and convey your messages and products to customers.
Most of our social services are one off services or put you in a position to take the updates in-house and therefore have low ongoing costs.
We are also able to provided managed services where we can do the updates and development in-house so that you always have someone promoting your brand.
The buzz words on the net are Twitter and Facebook – these are Social Media Networks that contain filtered target markets. Used strategically with your SEM you can add weight to your marketing campaigns straight from your mobile phone or PC.
The advantages are:
- Increasing brand awareness whilst interacting with the public, utilising Twitter, Facebook, YouTube and Flickr etc.
- Developing customer relations and creating advocacy – an essential part of eCRM.
- Direct communications with your customers e.g. tips and advice, feedback on your product etc.
- Distributing exclusive gift vouchers, special offers and promotions.
- Launching marketing campaigns to your fan base e.g. musician websites are known for this.
- Promoting positive word of mouth, to boost referral links to your site and improve search engine rankings.
- Customer service enquiries e.g. availability, size, colour.
- Online reputation management (managing complaints and feedback, responding to PR).